|
|
|
|
|
|
|
 |
Latest PALS NewsClick to read the latest PALS news stories... November 29, 2004 - Every Wine Lovers Dream Trip! November 16, 2004 - Canadians get a taste of what it's like to LIVE FREE!
Every Wine Lovers Dream Trip!
If you've developed a taste for fine wine AND traveling - THIS PROMISES TO SATISFY BOTH! You could win the ultimate wine tasting tour for four to Monterey County in California - courtesy of The Calgary Sun, The Edmonton Sun and Preferred Alberta Liquor Stores! Your trip will include flights, accommodations, a tour of selected wineries, tickets to a special passport weekend featuring a winemaker's dinner and much more! On February 18, 2005 we will fly your and three guests to San Francisco, California. From there you will take a picturesque drive to the enchanting Hyatt Regency Resort in Monterey. Then prepare yourself for a day of wonderful wines from the Monterey Wine Country. You and your guests will be take part in the Monterey Passport Weekend where you will visit tasting rooms throughout Monterey and getting your passport stamped at each location. Passport travelers will enjoy music, entertainment, food and wine tasting. Along with the Monterey County Vintners & Growers' Association we have assembled private tours at four famed wineries in Monterey. You and your guests will visit Blackstone Winery, J. Lohr Vineyards, Monterra and Ventana Vineyards. Your journey will include private wine tasting and an opportunity to learn more about the area. Finally, your adventure will be capped off with exclusive tickets to a Winemakers dinner. Here you and your guests will enjoy fine cuisine carefully paired with the wines from Monterey County. To learn more about Monterey Wine Country please visit www.montereywines.org Visit your nearest Preferred Alberta Liquor Stores or check the Calgary or Edmonton Sun for details on how you can win a trip for four to Monterey County.
Canadians get a taste of what it's like to LIVE FREE!
Today, Canadians were given the chance to experience what it's like to "live free". For a half-hour, AIR MILES Collectors drove or walked away with FREE gasoline* and/or FREE groceries** in Toronto, Ottawa, Montreal, Calgary, and Edmonton. Together with AIR MILES Sponsors - Shell, Dominion, IGA, and Safeway - Canada's premier loyalty program paid AIR MILES Collectors' bills for gas fill-ups* and $20 to $40 worth of groceries** at designated locations for a 30-minute period. According to a recent AIR MILES/Ipsos Reid survey(1), one-in-three Canadians believes that nothing in life is free. The AIR MILES Reward Program's half-hour giveaway and Live Free For A Year promotion provides consumers with a reason to think otherwise. Live Free For A Year is an exciting and meaningful contest from the AIR MILES Reward Program, offering AIR MILES Collectors the chance to win payment of their everyday expenses for a year, including gas, groceries, and mortgage plus much more from other AIR MILES Sponsors. According to the AIR MILES/Ipsos Reid survey(1), when asked what would you do if your bills simply stopped coming for a year, Canadians said that their first priority (83%) would be to spend more time with family and friends. "Canadians value the simple pleasures in life and would take advantage of any opportunity to focus on the things that really matter, such as spending quality time with family and friends, if they could be free of day-to-day bills and expenses," said Caroline Papadatos, Vice President of Marketing for the AIR MILES Reward Program. Among the other activities Canadians would choose to pursue if free of everyday expenses: pay off debt (79%), travel (77%) and live the same life but "step it up a notch" (73%). Conducted for the AIR MILES Reward Program, the Ipsos-Reid survey(1) was released in conjunction with the launch of Live Free For A Year. Entry to Live Free For A Year is easy: simply by shopping at participating AIR MILES Sponsors between October 18 and November 28, and earning reward miles, AIR MILES Collectors are automatically entered into the contest. Every reward mile collected at a participating Sponsor is an entry into the contest. Three grand prizes will be awarded in February 2005 of approximately $37,000 (this figure is based on average national household expenditures(2) allowing three lucky Collectors to be free of everyday expenses for a year, and giving them the opportunity to pursue their individual goals. AIR MILES partners providing prizes include: Shell, BMO Bank of Montreal, Mosaik Mastercard, American Express, WestJet, RONA, TIM-BR Mart, Primus, Sony, Universal Music, Famous Players and Empire Theatres, SportCheck, Sports Experts, Safeway, A & P, Dominion, Ultra Food and Drug, The Barn Markets, IGA, Les Marches Traditions, Sobeys, PharmaPlus/Rexall, Safeway Pharmacy, Jean Coutu, PharmaSave and Lawtons Drugs. About The AIR MILES® Reward Program Created by The Loyalty Group in 1992, The AIR MILES® Reward Program is Canada's premier coalition loyalty program, with more than 15.4 million Canadians - representing more than 70 per cent of Canadian households - actively collecting AIR MILES reward miles. The AIR MILES Reward Program allows Collectors to indulge in leisure, entertainment, merchandise, travel and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES Sponsors. AIR MILES reward miles can be redeemed for more than 800 different rewards, such as movie passes, family attractions, CDs and DVDs, electronic merchandise, sports and recreation, travel and more. Collectors can shop and collect AIR MILES reward miles at more than 100 brand-name Sponsors across the country, representing more than 14,000 retail and service locations nationally. The AIR MILES Reward Program's website is airmiles.ca. (1) The Ipsos-Reid/AIR MILES Reward Progam survey was conducted from October 1st to October 4th, 2004. 1001 adult Canadians were interviewed. Results are considered accurate to within +/- 3.1 percentage points. For more survey results please visit www.ipsos.ca (2) Source: Generation5 2004 * GAS: An eligible customer is an individual AIR MILES Collector who is filling one tank of a motor vehicle used for personal use. This can include campers, vans, boats and other recreation motor vehicles. Only one tank per customer. Eligible customers do not include customers filling commercial or business-use motor vehicles, jerry cans, drums or other portable containers. Shell associates are responsible for determining if a customer and their motor vehicle qualify as an "eligible customer". ** GROCERIES: Gift cards will be distributed at the store's entrance to the first 50 people who show their AIR MILES Collector cards (one gift card per Collector). Collectors must be of legal age. There will be no gift cards handed out before the specified scheduled time. In the event of a line-up of more than 50 people at the scheduled commencement time, on-site personnel will be responsible for determining who the first 50 people are. For more information: The Loyalty Group/AIR MILES Reward Program Corporate Affairs (416) 228-6614 (416)
228-6500
|
|
 |
 |
Home About News Bonus! AIR MILES Locations
|
