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AIR MILES® Reward Program and PALS

Earn 1 AIR MILES® reward mile for every $20 spent (including taxes) only at Preferred Alberta Liquor Stores. Click here to find your nearest Preferred Alberta Liquor Store.

The AIR MILES® Reward Program is Canada's premier coalition loyalty program, with more than 15.4 million Canadians - representing more than 70 per cent of Canadian households - actively collecting AIR MILES reward miles.

The AIR MILES® Reward Program allows Collectors to indulge in leisure, entertainment, merchandise, travel and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES® Sponsors. AIR MILES® reward miles can be redeemed for more than 800 different rewards, such as movie passes, family attractions, CDs and DVDs, electronic merchandise, sports and recreation, travel and more.

Collectors can shop and collect AIR MILES® reward miles at more than 100 brand-name Sponsors across the country, representing more than 14,000 retail and service locations nationally.

Visit www.airmiles.ca or call 1-888-AIR-MILES to join the AIR MILES® reward program or if you have a question about your AIR MILES® account.

®Trademarks of AIR MILES International Trading B.V. used under license by Loyalty Management Group Canada Inc. and Preferred Alberta Liquor Stores, Inc.